IGNITE Bringing purpose to business IGNITE strives to create a more purpose-driven business world that meets the demands of current and future generations. Purpose-driven businesses are characterized by inspirational leadership and a strong company culture. These enable businesses to create lasting value for society while performing well financially. Founded in 2015, the diverse student association is growing continuously and extending its network of academic and corporate partners - both within the University of St. Gallen and internationally. To make its vision a reality, IGNITE realizes mainly two formats: The IGNITE Conference with the aim to inspire, and the IGNITE Club - decentral workshops and informal gatherings with the aim to create a network and exchange. Alongside its members, the organizing team encompasses 20 students from Bachelor’s, Master’s and PhD level. Internally, IGNITE strives to implement the insights on new organisational forms and leadership approaches from the researched pioneer businesses (f.ex. self-management, various culture initiatives), which leads to in-depth practical learning and is a lot of fun besides the normal study-routine.